Cuneiform Press is pleased to announce the republication of Zephyrus Image’s Spirit Photography: A Fireside Book of Gurus by Michael Myers and Holbrook Teter. In spite of its scarcity (likely no more than 100 copies produced in 1973) this book has had a significant and sustained impact on the worlds of photography, conceptual art, and artists’ books. The humorous introduction outlines the book’s premise:
A.B. Dick reports, in a previous issue, the famed Swami Askanazi sat for a group portrait but was the only member of the group who refused to allow his image to reach the negative. Little did this Western photographer know that many a swami and guru has defied the delicate waves of photography as the following pages reveal...
Alastair Johnston, author of the Zephyrus Image: A Bibliography, calls Spirit Photography: A Fireside Book of Gurus “The finest manifestation of the press’ Dadaist aesthetic...” He continues:
The plain cover has plainer typography (in Parsons, a rather banal and certainly dated typeface from the late Victorian era), on coated white card stock. On browsing through it, the reader sees armchairs, sofas, and other groups of furniture: images recycled from newspaper ads. Each page has one of these vacant chairs and nothing more.